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Services and pricing

Everything I make, priced up front.

Websites with monthly care are the heart of what I do. Around them: commercial video and photo, social media and ads, and milestone shoots for families. One person on all of it, and every price on this page is a real starting price.

$500
Deposit to start any website build
12 mo
To spread the rest of a build, if you like
$100
A month for hosting and care
25 mi
Of shoot travel from Orlando included
01 Web design + monthly care

Your website, built and looked after.

Custom, phone-first sites for small businesses, coaches, consultants and personal brands. I design it, build it, launch it, and then keep it fast, secure and current every month.

Custom design, no templates
Phone-first and fast-loading
Structured data and an AI-ready FAQ
Forms and booking flows built in
Optional Stripe checkout

Three starting points

Every build is quoted up front and starts with a $500 deposit. Flip the switch to see what it looks like spread over the first year.

Starter

A clean one-page or few-page site, so a new business or personal brand gets online fast.

$950+ from $100/mo care

Starting price. $500 deposit to start, balance at launch.

  • One page or a few pages
  • Structured data and Google setup
  • Contact form built in
Start a Starter site
Most popular

Business

Multi-page site with services, portfolio or reviews, FAQ and lead capture.

$3,500+ from $100/mo care

Starting price. $500 deposit to start, balance at launch.

  • Everything in Starter
  • AI-ready FAQ and service pages
  • Blog-ready, with portfolio or reviews
  • Lead forms that email you instantly

Add online booking with Google Calendar sync and your own scheduling portal: +$1,000

Start a Business site

Advanced / Integrations

For businesses that run on their site: portals, payments, integrations.

$7,500+ from $100/mo care

Starting price. $500 deposit to start, balance at launch.

  • Everything in Business, booking included
  • Client or member portal with logins
  • Stripe checkout, deposits or an online store
  • CRM connections and custom workflows
Start an Advanced site

How the monthly option works

Pick a site to see the real numbers.

To start$500

A deposit, and the build begins.

Months 1 to 12 after launch$350/mo

$250 toward the build plus $100 care.

Month 13 on$100/mo

Just the care plan. The build is paid off.

Rather pay it off? $3,000 at launch, then $100/mo care. Same site either way. These are starting prices; your quote will show both options. Starter sites usually launch in 2–3 weeks and Business sites in 4–6 weeks; Advanced builds get a timeline with their quote.

Care is what keeps it earning

From $100 /mo

Launch day is the start, not the finish. Every month I handle the parts that quietly break on most small-business sites.

Care $100/mo · most sitesCare Plus from $250/mo · stores, apps and content-heavy sites, more hours includedCustom retainer · networks of several sites
  • Fast, secure hosting
  • Security monitoring
  • Daily backups
  • Booking, forms and email upkeep
  • 1 hour of content changes a month
  • A monthly health check
  • Keeping up with Google and AI changes

Need more than an hour of changes? Extra work is $95/hr, quoted before I start.

Illustration of what a month of care covers.

Every build starts with a $500 deposit. Pay the balance at launch, or spread it over the 12 months after launch alongside the $100 Care plan, which includes 1 hour of changes a month (extra work is $95/hr). Prices are starting prices and the final quote depends on scope; a build with a custom checkout and admin system lands higher in the Advanced range. Stores, apps and content-heavy sites go on Care Plus (from $250/mo), and networks of several sites get a custom retainer. Already a SocialMan client? Your founding-client rate stays as quoted.

Why it's built this way

Two readers. One website.

Your customers read your site. So do Google and AI assistants like ChatGPT and Gemini, and more and more often they're the ones deciding who gets recommended. I build for both.

  1. Plain facts, in plain wordsWhat you do, where, for whom and what it costs, said clearly enough to quote.
  2. A second layer just for machinesStructured data under every page spells out the same facts in a format search engines read directly.
  3. Answers on the pageA real FAQ, marked up, so the question someone types into an assistant already has your answer waiting.

Business Site

$3,500+

Plus monthly care from $100/mo. $500 deposit to start.

  • Services, portfolio or reviews, FAQ
  • Lead forms that email you instantly
  • Optional online booking, +$1,000

The Business tier, as you saw it above.

Custom built-in systems

Built in, not bolted on.

A lot of small-business sites run on a stack of monthly subscriptions. When I build your site, the tools you run your day on are part of it, so there's one bill and one person to text.

Online booking

Clients pick a time, it lands on your Google Calendar, and you approve or reschedule from your phone.

Instead of
a monthly booking plugin

Private portals

An admin portal for your requests, clients and messages, or a client portal with logins. Works on your phone like an app.

Instead of
a form servicea WordPress dashboard

Stripe payments

Deposits, invoices, checkout or a small store, with the money going straight to your bank through Stripe.

Instead of
a paid payments add-on
Clients who move off a paid booking plugin stop paying that license fee. The booking system is theirs.

Grow it after launch

Optional add-ons that run on the systems your site already has. Month to month, drop them anytime.

Review requests

A short email after each job asking happy customers for a Google review.

from $29/mo
Monthly articles

Drafted from your notes, approved by you. Fresh pages give Google and AI more to point to.

from $149/mo
Online invoicing

Invoices go out automatically with card or bank payment, and reminders until paid.

from $49/mo
Follow-up emails

An automatic series for people who ask for a quote but don't book yet.

from $79/mo
Text alerts

A text the moment a new lead or booking comes in, nights and weekends included.

from $19/mo
Spanish pages

Spanish versions of your key pages and forms, kept in sync with the English.

from $49/mo
Commercial shoot at a modern Orlando home A speaker presenting to a small group, filmed for ad content Professional outdoor headshot
Insured. Sony FX3 and a7 V, pro audio, full lighting kit.
02 Commercial & event video/photo

One-off shoots, priced simply.

For businesses, events, real estate, brands, and private parties or milestone celebrations. Booked by the half-day or full day, quoted up front, no surprises.

Half-day

One location, one crew (me), full setup. Lighting and audio if you need them.

$600up to 4 hrs
Full day Most booked

Multiple setups or locations and the full gear kit. Ideal for brand shoots and event coverage.

$1,100up to 8 hrs
Editing

By the hour or quoted per project when possible.

Short social clip from $175Event recap (3–5 min) from $450YouTube editing: a trial edit, then one flat price →
$95/hr
TravelThe first 25 miles from Orlando are included. Past that, mileage at the standard IRS rate, or a flat regional or overnight fee if a hotel is needed.
Priced fairlyProfessional-grade gear at Orlando mid-tier freelance rates, not entry-level.
03 Life events & milestones

Senior year, prom, graduation.

Simple flat-rate packages for the moments parents want documented. Video is part of the option list, not an afterthought, because that's my specialty.

$350up to 90 min

Senior Photos

  • 1–2 locations of your choice: school, home or a favorite spot
  • 1 outfit change included, extra changes +$50 each
  • 25+ fully edited digital images in a private online gallery
  • Add a short senior recap video for +$150
  • Order prints or gifts (frames, canvases, cards) at checkout
Book senior photos
$150up to 45 min

Prom Pics

  • At your home, a friend's, or a nearby spot you pick
  • Solo, couple and group shots all covered
  • 15–20 edited digital images, delivered within 48 hours
  • Order prints or gifts (frames, canvases, cards) at checkout
Book prom pics
$300up to 2 hrs

Graduation & Grad Party

  • Ceremony, party or both, with split coverage available (you provide tickets if the venue requires them)
  • Candid photos plus a short recap video, not just stills
  • Edited gallery and video delivered in about a week
  • Order prints or gifts (frames, canvases, cards) at checkout
Book grad coverage

Birthday, anniversary or another private party? That's covered under commercial & event video/photo at the same half-day and full-day rates. Got a student-athlete? School media days and game coverage live on Mike the Filmer.

04 Social media management & ads

A monthly partner for your socials.

For businesses that want someone in their corner every month instead of one-off content. Three tiers, from strategy only to full content and ads.

Social media retainers compared
What's included StarterStrategy & consulting
$450/mo
Most popularGrowthContent + management
$1,200/mo
Full-ServiceContent + ads
$2,200/mo
Content calendar & posting strategyIncludedIncludedIncluded
Growth tactics guidance1 platformIncludedIncluded
Who makes the contentYou or your team shoot and post. I plan it.1 shoot a month2 shoots a month
Scheduling & postingNot includedUp to 3 platformsUp to 3 platforms
Community engagementNot includedIncludedIncluded
Check-insMonthly callMonthly callWeekly
ReportingNot includedMonthly reportMonthly performance report
Meta ad campaign managementNot includedNot includedIncluded
Ad spend billed separately
Ask about StarterAsk about GrowthAsk about Full-Service

Swipe sideways to compare all three.

Ad shoots & ad management, à la carte

Not ready for a retainer? Book a single ad shoot, or have me set up and run your Meta ads on their own.

Shoot only

Raw footage and photos for your own editor, up to 2 hours on location.

$225/session
Shoot + edit

The same shoot plus 3–5 finished, ad-ready edited clips.

$400/session
Extra edited clip

Beyond what's included in a shoot + edit session.

+$75each
Ad account setup

One time: Meta Pixel and conversion tracking, ad account structure and your first campaign build.

$350flat
Ad management (ongoing)

Monthly management of an existing campaign. You pay ad spend directly to Meta.

$600/moor 12% of spend
Mike on the sideline with a cinema camera
05 Media days & creative consulting

Where I switch hats and shoot mostly stills.

Media days are the exception to "videographer first": full studio-style photography with backdrops, strobes and lighting, and an area where I have real experience and examples.

Team media days

On-location headshots, team photos and short-form content with a full backdrop and lighting setup, all in one scheduled session.

School sports teams from $650/half-day
Content strategy

What to post, when and where, built around your team, league or business's real audience.

Creative consulting

Strategy across sports, marketing and digital platforms, for organizations that need a plan before they need a camera.

Mike the Filmer

Looking for sports coverage?

Recruiting-ready game film for high school and youth lacrosse, sold by the game, tournament or season. Booked directly, no back-and-forth.

Visit Mike the Filmer →
Two lacrosse players in a game, photographed by Mike the Filmer
Pricing questions

Quick answers.

Written for people and for AI. These answers are also in this page's structured data, so an assistant asked "what does a half-day shoot cost in Orlando?" can quote the real number.
How much does a website from SocialMan cost?

Builds start at $950 for a Starter site, $3,500 for a Business site and $7,500 for an Advanced site with integrations like booking, payments or a client portal. Online booking can be added to a Business site for $1,000. Monthly care starts at $100 for most sites. Every build starts with a $500 deposit.

Can I pay for my website monthly?

Yes. After the $500 deposit, the rest of the build is spread over the 12 months after launch, alongside the $100 Care plan. A Business site works out to $350 a month in year one, then $100 a month from month 13. Or pay the balance at launch.

What's included in the $100/mo Care plan?

Hosting, security monitoring, daily backups, booking, form and email upkeep, 1 hour of content changes a month, a monthly health check and keeping your site current with Google and AI search changes. Extra work is $95 an hour.

How long does a new website take?

Starter sites usually launch in 2–3 weeks and Business sites in 4–6 weeks. Advanced builds get a timeline with their quote.

How much is a video shoot in Orlando?

A half-day shoot is $600 for up to 4 hours and a full day is $1,100 for up to 8 hours. Editing is $95 an hour, with short social clips from $175 and 3–5 minute event recaps from $450. The first 25 miles of travel from Orlando are included.

How much does social media management cost?

Retainers are $450 a month for strategy and consulting, $1,200 a month for content and management with one shoot a month, and $2,200 a month for content plus Meta ads with two shoots a month. Ad spend is billed separately. Ads can also be managed on their own for $600 a month or 12% of spend.

Let's talk

Not sure which one you need?

Tell me about your business, your project or your team. I'll point you to the right fit and send a quote with up-front and monthly options. I reply within one business day.